UNifying creative, audience and inventorY

Powered By Advanced AI.

Contextualized Through Human Understanding.

PurePlay is the easiest way to take control of your brand’s perception, using AI and human insight you can trust and understand.

  • Take control of your brand’s position in the market.

    PurePlay uses advanced AI technology to unify data from your brand’s creative, audience, and media placement in one place. We show you the full picture so you can plan your next move.

  • PurePlay works as an extension of your team.

    Powered by real human insight and reasoning, we are your on-call strategic partner here to give you everything you need to do your best work.

  • Get insights that are easy to understand.

    PurePlay gives you logic you can trust and insight you can explain, so you can make better decisions with confidence.

  • When everything aligns, great work follows.

    PurePlay helps you create world-class campaigns that outperform competitors and reflect exactly what your brand stands for.

PurePlay is the only media intelligence platform and execution partner that delivers unified measurement across creative, audience, brand perception, and media placements.

We use advanced AI and human insight to uncover misalignments and opportunities and fuel smarter media strategies.

IDENTIFY THEMES

Keyword-scans every Vizio and AdImpact transcript daily, analyzing calls-to-action, the ratio of promotional vs. storytelling messaging, and where your creative stands out (or lags) against competitors.

This creates a structured view of creative intent – mapping freeform ads into neatly tagged categories, ready for deeper analysis.

DEFINE AUDIENCES

Connects each macro theme to real-world Experian traits—like income, lifestyle, and family stage.

From there, it produces PurePlay Premium Audiences: precise, ready-to-buy household clusters like Eco-Lux Travelers or Active Boomers.

PLAN MEDIA

Ranks networks and PMPs using real bid log data— optimizing for reach, CPM, and duplication across each Lean Audience Lens.

The result? An Inventory Map: a leadership table of the most efficient buys per lens.