SMARTER
SIGNALS.
SUPERIOR
CTV
PERFORMANCE.
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“If prescriptions don’t go up, then the budget’s gonna go away.”
HUNTER WORKMAN,
Commercial Strategy Director
at bfw Advertising
"PurePlay is the first platform I've seen that seamlessly integrates competitive intelligence, creative intelligence and real-time feedback performance loop into a single, operationalized campaign.
We achieved our best holiday campaign performance to date."
CAROLINE PROTO
Sr. Director of Global Media,
EssilorLuxottica.
New integration delivers 24-hour Rx attribution at the impression level, eliminating token chains and introducing patient-visit measurement as the missing mid-funnel KPI.
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“We're always trying to shorten the window between leading and lagging metrics to improve our campaign optimization, so we were excited when PurePlay and PurpleLab came to us with Embedded Pulse. We wanted to see how its real-time, verified-patient optimization would perform against the industry's standard approach to audience scoring. Within weeks, Embedded Pulse demonstrated its value by establishing an audience quality baseline and then automatically updating our targeting to enhance audience quality, while delivering an extremely attractive cost per verified patient.”
BYOD
BRING YOUR OWN DATA.
WE KNOW WHAT TO DO WITH IT.
We see your creative and your competitors', and use agentic AI to analyze and score every dimension against a live competitive landscape, including where rivals spend across markets and publishers. You find out where your brand wins, where it falls behind, and how to close the gap.
This is not reactive AI. Embedded Pulse brings intelligence and scoring layers directly into the bidstream, optimizing inflight on the signals that predict outcomes. You find out what happened. Pulse already handled what comes next.
Today's outcome becomes tomorrow's intelligence. Measurement is watched constantly, guaranteed against, and fed back into optimization in real time. Your media plan runs on the signals that predict outcomes.
The Pulse Platform read your competitor's morning CTV campaign before your first cup of coffee, and is already running your next 1,000 experiments while you're preparing for your next standup.
Here's what happens when your data meets ours...
Before you spend a dollar, we've already done the work.
The Pulse Platform is the only multimodal intelligence engine that seamlessly unifies creative, audience, and inventory. It decodes creative driven by signals, benchmarks it against the market, and pinpoints the audiences and placements that fit your company best. No assumptions. You don't watch it work. You feel it in the result.
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